NEWS

A new successful Trunk Show with FDI

2019-07-02

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On June 29th and 30th, in response to the needs of many fashion lovers, FDI held another "European Blue Trunk Show". Eight European fashion brands presented their latest customized products to the public in Shaoxing and Ningbo. This show has been warmly welcomed.

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A Trunk Show is a special event within the fashion world in which an artist or designer puts on a special display the products for review by a selected group. During the event attendees have the opportunity to purchase or order items.

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Special thanks to the China Construction Bank Keqiao Sub-branch and Kaiyin Study Abroad for their support of this event on June 29th and for the class they organized for the audience. The financial experts of the bank shared useful financial advice and the audience learned practical financial management knowledge. The experts from Kaiyin answered to questions about studying abroad, investment and immigration in Europe and the United States.


With this event FDI welcomes some new Italian fashion brands. 

Lolly&Co produces bags with the highest quality materials, crafted by experienced craftsmen using ancient leather techniques to combine Italian tradition with new fashion trends.

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Elit, born in the center of Naples, inherits the leather bags craftsmanship that has been passed down from generation to generation. It is the strongest weapon that can stand up to the competition of big brands and big companies.

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Gianni Crasto founded Decra at the end of the last century. It uses high-quality materials, crafted by skilled Napoli craftsmen, respects tradition, but has a strong practicality that gives life to everyday footwear.

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Founded in 1945, Antico Calzaturificio has been passed down to the third generation. It actively explores the comfort of shoes and focuses on the perfect combination of craftsmanship and emerging industrial technology.

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Trama was founded in the world's largest cradle of traditional clothing - Naples. Through the attention of tailors, Trama insists on constantly innovating custom craftsmanship and making higher quality suits.

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Other well known old members of Fashion Dream Incubator joined the event: V2, menswear brand company; Ceccacci, famous for its watches; Armani, a worldwide menswear company.

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In this summer, people can't stop their passion for fashion and pursuit of beauty. Italian fashion companies give great importance to China's potential market, and each brand is happy to introduce to the audience their history and fashion concept. The audience was touched by the Italian fashion culture and the high quality of the brands participating in the “European Blue Trunk Show”.

All the events held by FDI are meant to have important social significance and follow the initiative “One Belt, One Road”. Every “European Blue Trunk Show” purpose is to help Italian fashion companies to explore the Chinese market, promoting business cooperation between the two sides and the exchange of Chinese and Italian culture in order to develop a new fashion industry in Keqiao.

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