NEWS

Fashion is back with the first Trunk Show organized by FDI

2019-05-27

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On May 22 and 23 Fashion Dream Incubator organized its first Trunk Show, two events in two different cities and seven European fashion companies exhibiting and selling their high level products in China.

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FDI, as important platform for European fashion companies and designers that want to enter the Chinese market,continues its mission or ganizing innovative and beautiful events with a focuson brand presentation in China and marketing development. This time, the project organized a Trunk Show in Shaoxing, in collaboration with Cachet Boutique Shaoxing, and in Ningbo, in collaboration with Latin Lover International.

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A Trunk Show is a special event within the fashion world in which an artist or designer puts on a special display the products for review by a selected group. During the event attendees have the opportunity to purchase or order items.

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The brand companies joining the event were:

Cordone 1956, founded by Luigi Cordone in Alielli in June 1956, an outstanding tailor made menswear’s company. From the beginning its mission was to provide customers with 100% quality products made in Italy.

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Anita Bilardi is a 100% Italian made leather bag brand. In order to ensure high-quality products, the designer Giuliana Guiso search for the best natural materials, innovative raw materials and leather in the market. All the items are crafted by Italian craftsmen and designed in every detail.

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Founded in 2015, Ipafarma Co., Ltd. is a young and dynamic Italian company operating in the fields of nutraceutical and pharmaceutical. Its goal is to keep up with growing expectations and develop specially designed products to meet the specific needs of the health and wellness sectors.

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RossLoy is an Italian company founded in the early 1960s specialized in the production of quality women's shoes. The designer Giancarlo Fittipaldi produces the collections with meticulous selection of products and the well-organized production process, using the most advanced technology.

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Mariel is a well known bridal brand in Italy. The designer Marilena Spiridigliozzi take inspiration for her bridal and haute couture dresses from the nature, embroidering and painting every creation with her own hands.

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Founded by Giovanni Ceccacci in 1897,Ceccacci is an artisanal watches company. Its items are assembled and inspected in Italy, certified and produced in a limited and numbered version with authenticity and a guarantee. Each watch is customizable.

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Out Dare is an elegant modern fashion jewellery brand, inspired by nature, architecture, art and design. The designer Moran Leon creates unique fashion jewels for modern women, blending ancient traditional techniques into fashion design, using pearls, precious stones and crystals.

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The successful event helped the companies to know more about the Chinese market and the costumers’ preferences, their culture and expectation about fashion products. Fashion Dream Incubator affirms again its importance as bridge between China and Europe and as sales platform for high level fashion design in China, building a fashion salon in Keqiao.

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